Eco-Friendly Design and Staging

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Even with Americans’ year-round mindset of environmental consciousness – green is trendy, even when the leaves are brown – April is the peak of the sustainability calendar. Earth Day, which falls every year on April 22, highlights four-plus weeks of green awareness that includes National Recycling Month and lots of think pieces on Going Green.

And, as you know, it also happens to be the time when the real estate market picks up in most parts of the country.

There are ways we, as agents, can contribute to this focus on environmental sustainability. The good news is that sustainable features are a selling point for most buyers, and it usually doesn’t require adding solar panels or other expensive energy-related projects. A few simple improvements on the parts of your sellers, or even in the home’s staging, can make a big difference when it comes to selling price.

Article: Healthy Habits for Agents

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Healthy Tips for a Real Estate Agent’s Mind, Body, and Soul

As real estate agents, we are creatures of promotion. It’s likely been hammered into us that in order to be our best, we need to look our best, sound our best and live our best. And that’s good advice. That being said, it’s easy to follow that advice to its most superficial ends; gaggles of men and women shilling fitness products and horrid detox teas on TV and social media are the living embodiment of this.

Article: Spring Listing Tips

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5 tips to help sell that listing this spring

Turns out that spring “silly season” – the one that makes teachers cringe and teenagers everywhere go a little bonkers – is a very real phenomenon. Animals sense it. Retailers see it. And as real estate agents, you almost definitely notice an uptick in calls and, hopefully, an increase in closings.

It makes sense. If someone is going to be motivated to sell a home, it’s probably after a long winter of being cooped up, when the property looks its best and change is in the air. But just because spring and early summer are traditionally the busiest times for home sales, it doesn’t mean it’s a slam dunk. Far from it. And with a busier market comes more competition and more need for expert guidance from an agent. That’s where you come in.

Article: 5 Favorite Fictional Real Estate Agents

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Our Five Favorite Fictional Real Estate Agents

Let’s take a walk on the lighter side this week, shall we? As real estate professionals, we all know there is a certain… stereotype… of our industry when it comes to popular culture. At best, agents are portrayed as bizarrely chipper sales folks, eager to please and nice to the point of annoyance. At worst, we come across as opportunistic, materialistic or conniving, chasing the almighty dollar at all costs. And then there are the “reality” shows (which may not be any more “real” than the scripted shows or films), which don’t do most of us any favors, either.

Not exactly flattering, right? It’s okay. There’s a long list of distinguished professions that have had their industry raked over the coals by Hollywood (Seriously: There are shows demonizing attorneys, politicians and Popes… yet somehow meth-cooking chemistry teacher gets hero status?). Our job here today is to honor our favorites of this fictional bunch. Not all of these parts are necessarily flattering, but they’re all entertaining. And at the end of the day, we’ll take that.

Article: Investment Strategies

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Five Investment Strategies for 2017

As the 2017 selling season begins in earnest, we hope you are flooded with families and first-time buyers and empty-nesters looking to downsize and sell their lovely, well-cared for homes.

But that doesn’t mean you should take your eye off the ball of investments. Many of those homes – particularly the older ones being downsized – could be had for a bargain and sold months or years from now for a nice profit, assuming the market remains solid.

We’re not your hometown flipping experts (there are whole cable TV networks dedicated to that), but we do want to share a thing or two about property investing, especially if you’re ready to make your move in 2017.

Article: Mentorship Advice

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Who Wants to be a Real Estate Mentor?

There are lots of ways to leave a lasting mark as a real estate agent. Obviously, making a professional name for yourself – both by reputation or, often, with your name on your own realty company or group of associated employees – should be the goal of any serious real estate agent.

Article: Q+A with Tim and Julie Harris

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Tim and Julie Harris: a Q&A

Every so often in this space we feature interviews with experts in the real estate industry. Sometimes these are coaches, sometimes these are published experts, sometimes these are innovators, sometimes these are agents with a proven record of success.

We’re proud to say that Tim and Julie Harris are all of these things, and then some.