A Page from the Past: Time Capsule homes are all the rage
Nostalgia is a powerful force. How else to explain America’s continued fascination with the 1950s, or the Camelot days of the Kennedy White House, or pretty much everything having to do with Christmas? In pop culture it can be even more powerful and profitable. While we wallowed in the misadventures of Don Draper ( whose most famous pitch was, in fact, about nostalgia), wasn’t it the aesthetic of 1960s New York that drew us to Mad Men? And sure, Stranger Things was great, but it wasn’t the writing or acting that drew us in – it was the faithful recreation of the 1980s entertainments that we loved so much.
Perhaps moreso than other professions, there’s an etiquette that responsible real estate agents should follow to guide day-to-day interactions. And we’re not talking about the overwrought decorum of politics (thank god). This is an efficiency and courtesy in communication that makes the hectic world of paperwork and appointments easier to navigate and, in the end, saves everyone time and makes everyone money.
But we all know them – those fellow agents who just don’t get it. It’s not necessarily that they’re bad people, it’s just that dealing with them can become unpleasant, they simply annoy the heck out of us or – the cardinal sin – make our jobs more difficult. And if you don’t KNOW an agent who makes your job more difficult, you might take a look at your own habits – it could be you.
To help, we collected a few etiquette tips from the experts who make a living just like you. Because you’re smart, we’ll forego the appearance conversation – you know how to dress, right? You should also know the ins and out of being polite to homeowners when you’re conducting a showing or open house.
But there are other areas of the business where etiquette may not cross your mind.
Hail to Tepid Optimism
There is possibly no better day to look forward than Inauguration Day. With trepidation. With hope. With a sense of relief or a sense of doom. It’s one of those days that’s all about the future.
Following the wreckage of the 2016 presidential campaign, 2017 seemingly has taken those usual feelings and multiplied them by a factor of 10. While many experts are bullish on the Trump administration’s effects on the stock market, the housing market is a different beast with many different variables.
But obviously none of these prospects are entirely about Donald Trump or even anyone in Washington. So in the spirit of Inauguration Day, we scoured some expert sources for some predictions on what 2017 has in store for those of us who make a living because of the housing market.
Get Big Results when you’re Selling Small
There’s a perception among many who work in or casually follow the real estate industry that bigger is always better.
It stands to reason: more square footage equals more space and a bigger home. Naturally you’re going to pay more for 10 pounds of something than you will for five pounds. But once you factor in the more complicated variables of real estate – condition of the property, age of the home, and most importantly location, location, location – square footage becomes much less of an absolute.
Talk to any agent in the Bay Area, or someone who deals in Manhattan or Brooklyn, and they’re just as likely to jump on a small space as a big one. And plenty of agents in less populated places make a good living selling smaller, more affordable homes in volume rather than seeking that single white whale to make their month or year.
So, how does a modern agent -sensitive to clients’ assumptions that bigger is better – sell a small house, or a house with a smaller-than-average room, like a kitchen or master bedroom? Here are a few pieces of advice.