Get Big Results when you’re Selling Small
There’s a perception among many who work in or casually follow the real estate industry that bigger is always better.
It stands to reason: more square footage equals more space and a bigger home. Naturally you’re going to pay more for 10 pounds of something than you will for five pounds. But once you factor in the more complicated variables of real estate – condition of the property, age of the home, and most importantly location, location, location – square footage becomes much less of an absolute.
Talk to any agent in the Bay Area, or someone who deals in Manhattan or Brooklyn, and they’re just as likely to jump on a small space as a big one. And plenty of agents in less populated places make a good living selling smaller, more affordable homes in volume rather than seeking that single white whale to make their month or year.
So, how does a modern agent -sensitive to clients’ assumptions that bigger is better – sell a small house, or a house with a smaller-than-average room, like a kitchen or master bedroom? Here are a few pieces of advice.
Real Estate Advice So Good You’ll Cry
Neil Mathweg has spent the last 15 years in real estate working Wisconsin, first as an agent and more recently as the CEO and “Offensive Coordinator” (according to his business card) at Madison-based Realty Executives Cooper Spransy, a branch of the national Realty Executives network.
“I help agents score more touchdowns and grow their business,” Mathweg says of his role, in which he is charged with coaching Cooper Spransy’s 50-plus agents.
There comes a point in all of our lives when we stop caring too awfully much about our appearance. A trip to the park with our kids is a good example of one of those times. A casual date with our significant other might be another.
But when you’re working with clients, who have entrusted you with the sale and/or purchase of a new home — and hence their financial well being? Well, that’s not one of those times.
To help, we’ve put in some time online to find looks that could and should work for you, whether you’re on a laid-back showing with that couple who wants a vacation property, or a million dollar condo closing. Obviously these are suggestions — you should be comfortable with your style and add personal flair when appropriate. But you can’t go wrong starting here, and they should be available to you no matter where you live.