Get Big Results when you’re Selling Small
There’s a perception among many who work in or casually follow the real estate industry that bigger is always better.
It stands to reason: more square footage equals more space and a bigger home. Naturally you’re going to pay more for 10 pounds of something than you will for five pounds. But once you factor in the more complicated variables of real estate – condition of the property, age of the home, and most importantly location, location, location – square footage becomes much less of an absolute.
Talk to any agent in the Bay Area, or someone who deals in Manhattan or Brooklyn, and they’re just as likely to jump on a small space as a big one. And plenty of agents in less populated places make a good living selling smaller, more affordable homes in volume rather than seeking that single white whale to make their month or year.
So, how does a modern agent -sensitive to clients’ assumptions that bigger is better – sell a small house, or a house with a smaller-than-average room, like a kitchen or master bedroom? Here are a few pieces of advice.