It’s a fact of modern American life that cities are sexy. TV shows are set (and filmed) there; sports are played there; the big concerts tour there; the airports are located there. The statistics bear out that an increasing number of young Americans find city life attractive. As a result, an ongoing “bright flight” of the most talented members of the Millennial generation is plaguing rural America.
There are probably lots of reasons you became a real estate agent. You’re a people person. You like the challenge of sales. You like real estate in and of itself, either for its aesthetic or sentimental qualities, or as an investment. The reasons are as varied as the people who make up the industry.
One reason you certainly did NOT get into real estate, however, is because it’s an uncrowded field. There are plenty of agents competing for clients and closings alongside you every day, some of them perhaps even in the same office. The Bureau of Labor Statistics says that, in 2014, there were more than 421,000 real estate agents and sales brokers in the United States, with that number expected to increase slightly by 2024.
So, with such a densely populated industry, how do you stand out? Zbuyer is here to help.
We spend a lot of time here talking about the sale and purchase of standalone, single-family homes, and with good reason. These are the structures available on nearly every street, in every town in America. With the exception of Manhattan and San Francisco, it’s where most of the money is and quite likely where you focus most of your attention.
But we’d be remiss not to delve into the other types of homes that agents are often asked to list or look for – some of you, quite possibly, even specialize in condos and urban apartments, or “lofts” (though that specific distinction requires a few special factors, most urban apartments are commonly referred to as lofts these days). Those that do can likely attest that selling these properties is a different beast, with different factors, strategies and individuals in play. While concentrated in dense urban areas and vacation hubs, lofts and condos are becoming more popular across the country.
With the summer coming to an end, we thought we’d provide a beginner’s guide to buying and selling lofts and condos. Obviously, for a full perspective, we suggest seeking out an agent you know and trust who has experience with these properties, or consult your professional organization.
Those in the know in the philanthropic field often like to champion the “double bottom line,” which means engaging in business practices that not only add to a company’s financial success but better the lives and conditions of the community at large.
Increasingly, those in the real estate industry are subscribing to this concept. The beauty of the double bottom line is that it’s a win-win – often an act of generosity pays off for your business in ways you may or may not expect.
So, sure: You’re a member of Rotary or the local Optimists club, buy the occasional ad in a local school’s football program or co-sponsor an arts presentation. What else can you do that will not only give back to the community that makes your success possible, but also grow your business?
Raise your hand (we can’t see you, but we know you’re there) if you think your selling strategy could use a little freshening up? Yeah, that’s about what we thought.
By now you’ve been talked to about virtues of authenticity and social media and networking until you’re nauseated. That’s not to say these aren’t important tools – perhaps the most important – but if you’re not already working on these things, or have someone working on them for you, you’re probably not all that engaged of an agent anyway.
What we’re talking about is something innovative. Clients wanna be dazzled, man! What are some creative ideas that might be worth trying to take those sales to the next level… or to get that lingering property off the market?
Tips for Selling a Vacation Home
Late summer is the time to dream. As Labor Day and the back-to-work season of autumn creep closer, it’s not uncommon to soak up the waning days of summer and wish we could be on a permanent vacation – or at least have the option for one.
Which is what makes the idea of a vacation home so seductive. And the market, if you can tap into it, is huge and lucrative. According to this Inman article from a couple of years ago, 21 percent of home sales in 2014 were vacation homes… and the economy has only improved since then. Inman recommends focusing your efforts on the first seven months of the year (January-July). So, while we may be just outside that window for 2017, you could get a nice jump on your planning for next year.
Welcome to the dog days. We’re sure you’ve had a busy — and hopefully a successful — summer. Chance are there are listings you’re still working on or working to get on the market, but with the countdown to the school year already underway in most places, it’s just as likely you’re turning your attention to the Labor Day weekend or a well-earned vacation.
What better time to take a look at the lighter side of real estate? Humor, presented in the right context and for the right audience, can be an effective marketing strategy and earn some attention that you may not get otherwise. The most important thing to remember is to make it authentic.
But, since it’s Friday, and you’d probably rather not take our word for it, here are a few of the funniest real estate marketing materials we could track down on the World Wide Web. Give them a look while you price some flights — poolside, maybe.