Networking, in most businesses, accomplishes one of two goals: self-promotion or portfolio-building. For real estate agents, this is mostly true. The more people you know – and more importantly, the more that know you – the more potential business you can bring in.
But okay, yeah… we know the question you’re asking. Where do I network effectively, and when the heck do I do it? Between showings and closings and listing meetings, not to mention my personal life, there’s not a lot of time to be an active Rotarian.
Don’t worry, we understand.
Tailoring your networking to your schedule and interests is an important part of making it effective. There may be a ton of wonderful potential clients at every Chamber of Commerce mixer, but if it inevitably falls during prime showing windows, or your kid’s T-ball game, is it really worth it?
Five Prep Tips to Make the Most of your Summer
Ah, summer. It’s the season when your office-dwelling friends start scheduling vacations and you start kicking it into gear (though we highly encourage some R&R if you can make time for it). No matter where you live in the U.S., summer is the selling season, with many folks in a rush to get into a new place before school starts in August.
But that doesn’t mean homes just sell themselves. Some thoughtful summer preparation – particularly after the pollen and rain festival known as “spring” – can go a long way toward helping your busy summer season make your entire year. Here are a few places to start:
Over the past several weeks, we’ve asked our agent followers to put on their thinking caps and come up with solutions to scenarios that, while we hope you would never have to face them, could pose a real conundrum during a showing or open house.
Of course you came through with some clever and constructive answers, and we wanted to share those this week. Consider it our Cinco de Mayo gift to you: Because if you DID have a clawfoot tub crash through the ceiling during an open house, a cerveza is probably just exactly what you’d need.
Even with Americans’ year-round mindset of environmental consciousness – green is trendy, even when the leaves are brown – April is the peak of the sustainability calendar. Earth Day, which falls every year on April 22, highlights four-plus weeks of green awareness that includes National Recycling Month and lots of think pieces on Going Green.
And, as you know, it also happens to be the time when the real estate market picks up in most parts of the country.
There are ways we, as agents, can contribute to this focus on environmental sustainability. The good news is that sustainable features are a selling point for most buyers, and it usually doesn’t require adding solar panels or other expensive energy-related projects. A few simple improvements on the parts of your sellers, or even in the home’s staging, can make a big difference when it comes to selling price.
Healthy Tips for a Real Estate Agent’s Mind, Body, and Soul
As real estate agents, we are creatures of promotion. It’s likely been hammered into us that in order to be our best, we need to look our best, sound our best and live our best. And that’s good advice. That being said, it’s easy to follow that advice to its most superficial ends; gaggles of men and women shilling fitness products and horrid detox teas on TV and social media are the living embodiment of this.
5 tips to help sell that listing this spring
Turns out that spring “silly season” – the one that makes teachers cringe and teenagers everywhere go a little bonkers – is a very real phenomenon. Animals sense it. Retailers see it. And as real estate agents, you almost definitely notice an uptick in calls and, hopefully, an increase in closings.
It makes sense. If someone is going to be motivated to sell a home, it’s probably after a long winter of being cooped up, when the property looks its best and change is in the air. But just because spring and early summer are traditionally the busiest times for home sales, it doesn’t mean it’s a slam dunk. Far from it. And with a busier market comes more competition and more need for expert guidance from an agent. That’s where you come in.
Our Five Favorite Fictional Real Estate Agents
Let’s take a walk on the lighter side this week, shall we? As real estate professionals, we all know there is a certain… stereotype… of our industry when it comes to popular culture. At best, agents are portrayed as bizarrely chipper sales folks, eager to please and nice to the point of annoyance. At worst, we come across as opportunistic, materialistic or conniving, chasing the almighty dollar at all costs. And then there are the “reality” shows (which may not be any more “real” than the scripted shows or films), which don’t do most of us any favors, either.
Not exactly flattering, right? It’s okay. There’s a long list of distinguished professions that have had their industry raked over the coals by Hollywood (Seriously: There are shows demonizing attorneys, politicians and Popes… yet somehow meth-cooking chemistry teacher gets hero status?). Our job here today is to honor our favorites of this fictional bunch. Not all of these parts are necessarily flattering, but they’re all entertaining. And at the end of the day, we’ll take that.